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REFLECTIONS ON RESEARCH

Cal Newport, Deep Work, and the CFO Who Couldn't Find Two Hours

Julie Jones6 min readJune 5, 2026

Newport's framing of attention as the scarcest resource is now well past the trend cycle, but the underlying neuroscience hasn't moved. A short reflection on why protected cognitive time may be the most underweighted variable in executive performance.

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About the Author

Julie Jones

Founder of Arevita 360 and Excellence Wellness Solutions. Two decades of executive coaching at the intersection of wellness research and how leaders actually lead.

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